DuBiotech Conducts Imitative Marketing Project

Dubai Biotechnology and Research Park, the major life sciences hub in the Middle East and a member of TECOM Investments, today announced it organized a simulated marketing project for a group of students at Dubai Men’s College.

The one-month hands-on program tasked final year e-Business Management students to identify and approach life sciences companies from the GCC countries and formulate an appropriate marketing strategy to advise them on the benefits of locating their operations within DuBiotech. The participants were also required to benchmark the experiences of biotech research organizations that are emerging in the region.

Marwan Abdulaziz, Director, DuBiotech said: “Our objective in organizing the simulation project is to help enhance the skills sets of talented youngsters and equip them with the necessary wherewithal to take up new ventures. DuBiotech is committed to recruiting UAE nationals of the highest quality and helping them embark on a successful career path.

“As a leading life sciences cluster, DuBiotech not only aims to engage youngsters in scientific development and research but also train them in key business skills for becoming successful entrepreneurs. We believe this strategy is an effective instrument to develop young UAE nationals and facilitate their roles as key contributors to the country’s progress.”

Dr Robert Richards, Senior Director of Dubai Men’s College, said: “The mission of Dubai Men’s College is to provide a high quality, career-oriented education for UAE nationals in a dynamic and positive atmosphere that encourages constructive thought. In order to achieve this, we believe, linking academic engagement with preparation for the workplace is imperative We aim to realize this objective through collaborations with leading business organizations such as DuBiotech.

“We also regard applied research as a key feature of the learning experience offered to all students. The DuBiotech program was designed to instill real life strategic marketing concepts, and incorporate theories of market and competitive behaviour. We are grateful to the gesture extended by the life sciences cluster.”

Currently, DuBiotech hosts some of the world’s top pharmaceutical/biotechnology companies such as Pfizer, Genzyme and Merck Serono, and has firmly established itself as a globally recognized centre for the life science industries.

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