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Extended ‘know diabetes’ Campaign Progresses

The UAE ‘know ’ campaign, has now been extended until December 15th, is gaining an overwhelming and encouraging response from residents. The extension has reactivated the corporate contact program, in which participating organizations receive lectures on the awareness and management of , in addition to receiving a free health check-up. Companies located in the emirates are encouraged to participate in the program by registering for free check-ups and seminars at their premises.

The prolongation of the campaign has been activated by Green Crescent Insurance Company, Commercial Bank of Dubai and Novo Nordisk, its key sponsors, with the aim of introducing more people to an understanding of diabetes and to encourage them to adopt a healthier lifestyle. Its initial phase, which ran from October 15th until November 14th, saw thousands of people receiving free blood sugar, blood pressure and at organizations and social outlets.

“Green Crescent, with its commitment to putting ‘your health first’ sees campaigns such as this as a great opportunity to address the community,” said Carl J Sardegna, CEO of Green Crescent Insurance Company. “The positive response received from participating organizations led to the extension of this program. Because diabetes is a serious issue today the second part of this program will focus on equipping more people with information to manage and monitor diabetes as well as prevent the onset of the condition by adopting a healthier lifestyle,” he added.

The second installment of the know is a dedicated initiative that aims to reach out to more government, private, educational, and social organizations. The first phase was successfully received at Chamber of Commerce, Abu Dhabi Council of Economic Development, RTA, Dubai Properties, CBD, University of Wollongong, Landmark, Al Danube, UAE Exchange, American University of Sharjah and Sharjah Municipality, among others.

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