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Rayovac to Showcase Hearing Aid Technology at Health Expo

Hearing loss can have a profound impact on an individual’s emotional, physical, and social well-being. People with hearing loss are more likely to report symptoms of depression, dissatisfaction with life, reduced functional health and withdrawal from social activities. Technology has led to a remarkable new generation of hearing aids that amplify sounds in a clear, crisp way and the size of hearing aids has been vastly reduced, reducing the social stigma of wearing a hearing aid.  Rayovac, the manufacturer of the world’s best selling air hearing aid batteries is set to boost its profile in the Middle East when it attends Dubai’s Otolaryngology Exhibition & Conference in 2010.

Crafted by IIR Middle East Life Sciences Division, the seventh edition of the Middle East Update in Otolaryngology Exhibition & Conference – Head and Neck Surgery will take place from February 14 to 16, 2010, at the Dubai International Convention and Exhibition Centre.

Rayovac, which manufactures over 60 per cent of the world’s hearing aid batteries, will showcase a series of market leading innovations at the region’s top event for head, ear and neck specialists.

Colin Brinson Pyke, Rayovac’s divisional sales manager, said: “We’re looking forward to being in Dubai. The Middle East is an important region and this is the best place to do business and develop relations.

“We already have a strong presence but are looking to grow the brand and introduce some of our latest product enhancements.”

Another groundbreaking innovation is Rayovac’s protective stainless steel battery cell casing. The new proprietary design, named PRO-TECT tm, offers an innovative solution to the problem of corrosion which can impair battery performance in hearing devices.

The nickel clad stainless steel casing has now been introduced on all Rayovac batteries and also enhances battery performance by improving conductivity.

“PRO-TECT tm is a major step forward in battery quality and technology from Rayovac,” explains Colin. “The stainless steel casing greatly reduces the risk of corrosion, particularly in Behind the Ear (BTE) devices that are naturally more exposed to humid conditions than other devices.”

Running alongside the exhibition is a conference where regional and international experts will discuss up-to-date trends on treatments and technologies covering topics including endoscopic sinus and base of scull surgery, hearing loss, sleep medicine, snoring, reactive airways and allergies such as fungal sinusitis.

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