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DSF to Feature Weight Loss Show

The upcoming Dubai Shopping Festival (DSF), the region’s premiere retail, leisure and entertainment extravaganza, will address the issue of in a weight loss show.

The Weight Loss Show exhibition will be held on January 29 and 30 at the Crowne Plaza Hotel Dubai.

As one of the official events of DSF 2010, the objective of the event is to introduce innovative and healthy weight loss solutions for people to get in shape and live healthier.

“Figuring out how to lose weight is often a challenge for many of us,” said Niousha Ehsan, partner and organizer of the Weight Loss Show.

“The Weight Loss Show helps to educate people on how to lose weight the right way. It aims to combat the alerting statistics of overweight individuals in the UAE by offering various healthy yet innovative weight loss solutions,” she added.

“Today, there are numerous awareness campaigns in the market on obesity but the question still remains on ‘what is the solution and how can we get fit?’ The Weight Loss Show is here to guide people towards a healthier lifestyle.”

The exhibition will feature companies showcasing the latest innovations, approved weight loss solutions, latest workout routines and fitness equipments from Technogym.

It will also offer free health and fitness assessments, expert advice and talks by dieticians, nutritionists, fitness experts and personal trainers to help the community obtain a balance in their diet and exercise.

There will be a kids section offering exercise solutions and sports for kids, as well as many activities and competitions for everyone that wants to lose weight in a healthy manner. The show is open to the public with free admission.

Expert nutritionist Dr Ryan Penny said: “One of the greatest obstacles to a successful and sustainable weight loss is unrealistic expectations. This is why a show like this is so important. It can help people see the realities of their situation and the real requirements that need to be met.”

Nick Watson, founder of U Concept, strategic partner of the Weight Loss Show, said: “Of course, most people will say that they really want to be healthy, but what are you willing to do to be healthy? And what are you willing to not do to be healthy? In other words, what is more important to you than being healthy?”

“That’s why The Weight Loss Show has brought together the finest health and fitness professionals to answer, educate and guide us towards a healthier lifestyle,” he concluded.

DSF 2010 will offer 32 days of promotions, offers and events unfolding from January 28.

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