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HMC Hospitals Receive Individualized Corporate Identities

As part of its ongoing rebranding process, the Managing Director of Hamad Medical Corporation (HMC), Dr Hanan Al Kuwari, formally handed over the individual logos to the Executive Directors of the hospitals under its umbrella. Celebrating the successful rebranding of HMC earlier this month, each hospital is also seeing a facelift to reflect the changes that are going on as part of the overall development efforts of the organization. The new brand represents the key pillars of HMC which are Health, Education and Research.

The presentation of the logos represents the first step in the corporation-wide rebranding process. The formal handing over of hospital logos took place last week, from with Dr Al Kuwari presenting a plaque to each hospital displaying its own new logo. Members of staff from each hospital attended the celebrations.

In line with its move to create a more modern image that reflects the great strides it has made and the international-standard health-care it provides, the new branding is colour-themed. Each colour symbolises the type of health-care given within the hospital and is designed to provide a more patient-friendly face.

According to the decentralization currently under way at HMC under which hospitals are given greater responsibility for their own management, each hospital will be easily identifiable in line with the form of it provides.

Dr Al Kuwari remarked on the “giant strides” that HMC has made in quality improvement of its services, particularly in prevention and rehabilitation, emergency and outpatient services, ongoing integration of education and research into its day-to-day medical practice, and the use of information technology to promote an electronic system at HMC.

In the thirty years since its establishment, the organization has maintained high standards in medical practice and continues to strive towards raising standards of excellence. This accomplishment is augmented by further efforts to ensure the comfort of patients and their families during their hospital visit.

Dr Al Kuwari also lauded the transformation of HMC’s management systems “by restructuring corporate and hospital departments so that they are aligned to our new strategy of decentralized management.”

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