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Dubai Media Incorporated and DWTC Support Cervical Cancer Awareness Campaign

Dubai Media Incorporated and Dubai World Trade Centre (DWTC), the region’s leading venue operator and event organizer, reaffirmed their support for cervical in the UAE as part of the ‘Everything I Can’ global campaign.

The two organizations hosted a series of community outreach initiatives including seminars and workshops. The sessions aimed to educate the staff on the causes and methods of prevention and early detection of cervical cancer. The advice sessions were conducted by Dr Gaby Khayata MD, Obstetrician and Gynaecologist, Dr. Sulaiman Al Habib Medical Centre, and Dr Muna Tahlak, MD, FACOG, Consultant & Head of Obs.Gyn Dept – Al Wasl Hospital and Director of Obs. Gyn Residency training program. It also included the distribution of ‘Everything I Can’ information packs.

Cervical cancer, one of around 200 different types of cancer, results from the abnormal growth and division of cells that make up the cervix. It is caused by a virus called Human Papillomavirus (HPV), a common type that infects half of all people at some point in their lives. However, cervical cancer, the second most common life-threatening cancer among women after breast cancer, is preventable.

The exact cause of cervical cancer is still unknown and symptoms do not appear until it reaches an advanced stage. HPV types 16 and 18 are cited as the cause of approximately 70 per cent of cervical cancer cases.

Cervical cancer has an incidence rate of 4.8 for every 100,000 women per year in the Middle East and 9.9 for every 100,000 women in the UAE.

Maryam Al Bannai, Senior Vice President, Human Capital, Dubai World Trade Centre, said: “In today’s society, organizations must take an increasingly active role in prioritizing their employees’ health and wellbeing. While cervical cancer is the second leading cancer among women, it can be prevented if individuals are well-informed. Organizations must, therefore, proactively provide their employees with the resources necessary to take sound decisions about their health.”

Mariam Al Mur Bin Huraiz, Manager of Society Department – Dubai Media Incorporated said: “As part of our objective, we plan to reach each and every woman through conducting such awareness sessions. We also aim to play a vital role in spreading the message of how fatal cervical cancer can be and the importance of preventing its occurrence through early and regular screening. We are confident our efforts will help the younger generation grow more aware of the number two killer disease among females.”

Gardasil, an HPV vaccine introduced in 2006, can help prevent cervical cancer. However, it does not replace regular pap smear screening, which needs to be done on an annual basis.

The ‘Everything I Can’ campaign has been initiated worldwide by pharmaceuticals firm Merck Sharp & Dohme Corp., a subsidiary of Merck & Co., Inc, of the US, and licensed by the UAE Ministry of Health.

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