Novartis Collaborates With Exhealth to Roll Out ‘No Tobacco Campaign’

Novartis, in collaboration with ExHealth, is rolling out No Tobacco Campaign 2010, 15th May – 11th August, a three month initiative in UAE to highlight issues of smoking and to implement a tobacco free nation.

“With such risk in sight Novartis feels the need to unite efforts in implementing a tobacco free nation as a responsible corporate citizen,” said Fayez Awadeh – Brand Manager – Novartis Consumer Health.

The first phase of the campaign, 15th May to 31st May, will visit popular malls across Abu Dhabi, Sharjah and Dubai in close interaction with mall visitors through campaign stands which will offer nicotine tests, free consultation with doctors and ‘Quit Smoking’ membership drive for people to sign up for.

Nicotinell offers a unique Nicotine Replacement Therapy (NRT) to help smokers who sign up to break their smoking habit. NRT is one of the safest methods available. The 12 week program provides a measured dose of nicotine to help reduce the cravings until smokers are completely smoke free.

In partnership with MOH, Novartis consumer health has taken numerous bold initiatives to make UAE smoke free, for instance, Sponsoring six MOH smoking cessation clinics in Dubai, Ajman, Sharjah and Ras Al- Khaimah. The clinics provide free consultation and subsidized medication to all UAE residents. More than 8000 patients have already been treated through the clinic program. Another great initiative taken was educating and training pharmacists about smoking cessation programs through Novartis pharmacist Academy.

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