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Boai signed Exhealth to develop communication strategies in UAE

Boai Medical Group, China’s largest private medical organization which has 56 healthcare institutes across China, has signed ExHealth, a dedicated healthcare marketing and communications agency located in Dubai Healthcare City, to develop their marketing and communications strategies after Boai has begun an evaluation program with a view to starting operations in the Gulf.2-6-2010-2

One of Boai Medical Group’s prime initiatives that it aims for is to develop outbound medical tourism activities. They will utilize their flagship medical facility, Modern Hospital Guangzhou, in which will provides individually tailored treatment programs for various health conditions by combining Traditional Chinese Medicine with western methods. This treatment modality has proved to have a high success rate and the hospital has highly specialized centers for advanced cancer treatment, cosmetics, infertility, diabetes and cardio and cerebrovascular diseases. Dr. Jack Chen, marketing officer for Modern Hospital Gungzhou, said “Boai Medical Group and Modern Hospital Gungzhou, is pleased to have signed the services of ExHealth for its UAE operations. The country has a substantial population of people who are seeking alternative and economical healthcare options and are willing to travel to different countries to receive this,” Chen added “This is especially true in the case of cancer treatment and our organization offers an economical, efficient and customized therapy plan combining Traditional Chinese Medicine with western methods. We look forward to embarking on relationships with hospitals in this region for referrals and for pre and post-operative follow up care,”2-6-2010-2-b

The Chinese healthcare system is widely known for its affordability and high quality treatment, coupled with its combination of traditional and modern medicine. Many countries are now seizing the initiative in order to provide services for international healthcare consumers’ especially with the established medical tourism growth industry worldwide.”Modern Hospital Guangzhou is a specialized centre of excellence in healthcare and offers cutting-edge treatment and therapy to its patients. Combining Traditional Chinese Medicine with modern methods is effective, economical and a unique concept of care, which we believe patients will find attractive” said Dr. Prem Jagyasi, MD and CEO of ExHealth and Chief Strategy Officer of the Medical Tourism Association. “The region is in need of new treatment options, which is precisely what Modern Hospital offers.”

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