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Anti-Aging Surgeons to Put Theory into Practice at Live Surgery Workshop at the Upcoming ICAAM Middle East 2012

, : Guest surgeon Dr. Patrick Tonnard of Belgium will be performing and discussing his famous face-lifting technique and will provide a practical demonstration of the MACS-Facelift line on as one of the many practical live sessions at the upcoming International Congress in Aesthetic, Medicine & Medical Spa (), which will open next week on Friday 23rd November and continue for a second day on Saturday 24th November at the Habtoor Grand Resort & Spa in Dubai. People spend a lot of money each year in the quest of maintaining a youthful and beautiful appearance.

According to an infographic posted on, the value of the anti-aging industry in 2011 was estimated at $80 billion, and is set to reach $114billion by the year 2015 if current trends continue. Over five million Botox injections were given in 2011, making it the most common anti-aging procedure.

The aesthetic dermatology program at ICAAM Middle East 2012 will consist of practical sessions demonstrating the latest hair transplantation techniques, skin illuminating techniques for Arab skin, a laser session and two practical sessions along with video demonstrations on injectables namely botulinum toxin, and fillers.

The greatest challenge that anti-aging, aesthetic surgeons and practitioners face today is staying current with the dynamic advances in medical procedures and technologies in these medical fields. It is extremely essential for these practitioners and surgeons to constantly remain educated and well trained in all up-to-date practices and technology in the anti-aging arena in order to deliver the most effective treatments.

ICAAM Middle East is the platform where physicians will have the opportunity to learn about the latest techniques, updates in anti-aging and aesthetic medicine, aesthetic dermatology and aesthetic surgery. They will also have the opportunity and to attend high standard courses in the respective fields of the aforementioned specialties,” highlighted Christophe Luino, Managing Director, EuroMediCom.

Participants in ICAAM Middle East 2012 will be participating in a very interactive and practical congress where most of presentations effectively correspond to an application in daily practice. The congress will be attended by a wide range of physicians and medical professionals all keen to learn the latest researches, share ideas and discover the latest technologies in this field from world renowned medical experts.

ICAAM Middle East 2012, organized by EuroMediCom (organizers of the Anti-Aging Medicine World Congress) and Informa Life Sciences Exhibitions (organizers of Arab Health), is dedicated to all aspects of aesthetics and anti-aging medicine and includes a clinical CME-accredited congress program featuring over 30 international and regional speakers and an exhibition featuring latest products and technologies from 20 international companies in the anti-aging field. These include Labdom, Amico, Bader, Sultan & Brothers Co., Cool Look Aesthetic, Ion Genius and Leader Healthcare, to name a few.

According to Mr. Emad Al Zaben, General Manager Bader, Sultan & Brothers Co., “The Middle East market is extremely important to our products and services because of the high purchasing power in this market on one hand and the desire for medical wellness on the other. At ICAAM Middle East we will be primarily launching our latest introductions Mediostar Next & TattooStar by Asclepion.”

Trade visitors have free access to the exhibition on both days and can register on-site. For more information on ICAAM Middle East, please call +971 4 407 2743 or visit

About Informa Life Sciences Exhibitions:

For more information about Informa Exhibitions, please visit

For media enquiries please contact:

Weaam El Ataya

Public Relations and Social Media Executive

Life Science Division

Informa Exhibitions

M: +971 50 516 8955

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